What is my church’s ‘brand’?

Jeremy over at Hacking Christianity has an interesting post today.  He makes a great point about what we profess as our brand.  Is it about what we do include in our worship and beliefs or what we don’t.  This is not something I have thought of before but it is interesting to think about.  How does the greater community view the type of church we profess to be.  Are people attracted to what we have or what we don’t have?

Some decent food for thought.  Here is his article.

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